Build Marketing Campaigns That Actually Work
Learn the strategic thinking behind successful campaigns through hands-on workshops and real-world case studies. Our approach focuses on understanding consumer behavior, not just following trends.
View Upcoming SessionsWhat Makes Our Approach Different
We focus on strategic thinking and practical application rather than abstract theory. Each program is designed around real business challenges.
Case Study Method
Work through actual campaign challenges from New Zealand businesses. You'll analyze what worked, what didn't, and why certain decisions were made.
Small Group Sessions
Maximum 12 participants per workshop ensures you get individual attention and can ask questions specific to your industry or situation.
Industry Connections
Meet professionals from different sectors and build relationships that extend beyond the classroom. Past participants often collaborate on future projects.
Your Development Journey
Most participants see the biggest improvements 3-6 months after completing their first workshop, once they've had time to apply the concepts in their own work.
Weeks 1-4: Foundation Building
Start with campaign analysis workshops and consumer behavior fundamentals. You'll examine successful and failed campaigns to understand core principles.
Months 2-3: Practical Application
Work on your own campaign project with guidance from instructors. This is where theory meets reality, and you discover what actually works in practice.
Months 4-6: Implementation & Refinement
Launch your campaign and track results. Monthly check-ins help you adjust strategy based on real data and feedback from your target audience.
Beyond 6 Months: Ongoing Development
Access to quarterly meetups and advanced workshops. Many participants return to share their successes and learn from new case studies.
Common Questions About Our Programs
These are the questions we hear most often from people considering our workshops. If you don't see your question here, feel free to reach out directly.
Do I need marketing experience to join?
Not necessarily. We have participants from various backgrounds - some are marketing professionals looking to sharpen their skills, others are business owners who need to understand campaign strategy. The case study approach works well for both groups.
How much time should I expect to commit?
Workshop sessions are typically 3 hours, held monthly. You'll want to spend additional time between sessions working on your campaign project and reviewing case studies. Most people find 6-8 hours per month manageable.
What if I can't attend all sessions?
We understand schedules can be unpredictable. Sessions are recorded and you can catch up on missed content. However, the group discussions and case study work are most valuable when experienced live.
Are the case studies relevant to my industry?
We draw examples from retail, B2B services, non-profits, and tech startups. The strategic principles apply across industries, and seeing how other sectors approach similar challenges often provides fresh insights.
Learn From Practitioners
Petra Williams
Campaign Strategy Lead
Spent eight years managing campaigns for Auckland retail chains before transitioning to education. She brings real budgets and real results to every case study discussion.
Quinlyn Morrison
Consumer Behavior Specialist
Former research director at Wellington's largest market research firm. Her insights into New Zealand consumer patterns help participants understand their audiences better.
Ready to Improve Your Campaign Strategy?
Our next comprehensive program begins in August 2025. Early registration includes access to preparatory materials and a one-on-one consultation to discuss your specific goals.