MarketPlace TF Span Logo

MarketPlace TF Span

Career Development Excellence

Marketing Campaign Mastery Series

Join our progressive learning journey through strategic campaign development. Four interconnected sessions designed to build comprehensive marketing expertise from foundation to advanced execution.

Reserve Your Spot

Your Learning Journey

This carefully structured series builds knowledge progressively. Each session connects to the next, creating a comprehensive understanding of modern marketing campaign development.

Series Duration 3 Months
Session Length 90 Minutes
Format Live Online
Group Size Max 25
1

Foundation: Campaign Strategy & Audience Research

August 15, 2025
10:00 AM NZST
Interactive Session

Start with solid foundations. We'll explore market analysis techniques, audience segmentation methods, and competitive research strategies. You'll learn how successful campaigns begin with thorough understanding rather than creative inspiration.

Market Analysis Audience Personas Competitive Intelligence
2

Development: Message Architecture & Channel Selection

September 12, 2025
10:00 AM NZST
Workshop Style

Building on your research foundation, we'll craft compelling message frameworks and select optimal channels. Learn how to match message tone with audience expectations and choose platforms that amplify rather than dilute your impact.

Message Framework Channel Strategy Content Planning
3

Execution: Launch Coordination & Performance Tracking

October 17, 2025
10:00 AM NZDT
Case Study Focus

Transform planning into action. We'll cover launch sequencing, team coordination, and real-time monitoring systems. Discover how to maintain campaign momentum while staying flexible enough to respond to unexpected opportunities or challenges.

Launch Management Performance Metrics Team Coordination
4

Optimization: Analysis & Strategic Refinement

November 20, 2025
10:00 AM NZDT
Results Review

Complete the cycle with sophisticated analysis techniques. Learn to identify what's working, what isn't, and why. We'll explore methods for systematic improvement and how to apply insights to future campaigns for continuous growth.

Data Analysis ROI Assessment Strategic Planning

Learn from Industry Practitioners

Our series features experienced marketing professionals who've managed campaigns across diverse industries and market conditions.

Rachel Chen
Campaign Strategy Director
B2B Campaigns Analytics Team Leadership
Sarah Mitchell
Digital Marketing Specialist
Multi-Channel Content Strategy Performance Marketing